Celcom Training Academy
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ADVANCED PROGRAMME IN DIGITAL MARKETING (APDM)
MODULE 1: Marketing Fundamentals
  1. Welcome to Digital Marketing
  2. The Digital Framework
  3. What: your Business
  4. Who & when: your customer
  5. Where: Marketing objective & KPLs
MODULE 2: Digital Marketing Fundamentals
  1. Marketing v/s Sales
  2. Marketing Mix and 4 Ps
  3. What is Digital Marketing
  4. Inbound vsOutbound Marketing
  5. Content Marketing
  6. Understanding Traffic
  7. Understanding Leads
  8. Strategic Flow for Marketing Activities
MODULE 3: Search Engine Optimization (SEO)
  1. Understanding SEO
  2. SEO Keyword Planning
  3. Meta Tags and Meta Description
  4. Website Content Optimization
  5. Back Link Strategies
  6. Internal and External Links
  7. Optimizing Site Structure
  8. Keywords in Blog and Articles
  9. On Page SEO
  10. Off Page SEO
  11. Local SEO
  12. Mobile SEO
  13. eCommerce SEO
  14. Optimizing with Google Algorithms
  15. Using WebMasterTool
  16. Measuring SEO Effectiveness
MODULE 5: E-mail Marketing Fundamentals
  1. Email Software and Tools
  2. Importing Email Lists
  3. Planning Email Campaign
  4. Email Templates and Designs
  5. Sending HTML Email Campaigns
  6. WebFormsLead Importing
  7. Integrating Landing Page Forms
  8. Campaign Reports and Insights
  9. Segmentation Strategy
  10. Segmentation Lists
  11. Auto-Responder Series
  12. Triggering Auto-Responder Emails
  13. AutoResponderActions
MODULE 6: Level -1

Google Adwords and PPC Advertising

  1. Understanding Adwords
  2. Google Ad Types
  3. Pricing Models
  4. PPC Cost Formula
  5. Ad Page Rank
  6. Billing and Payments
  7. Adwords User Interface
  8. Keyword Planning
  9. Keywords Control
  10. Creating Ad
  11. Campaigns
  12. Creating Text Ads
  13. Creating Ad Groups
  14. Bidding Strategy for CPC
  15. Practical Examples
MODULE 6 : Level -2

Google Adwords Intermediate

  1. PPC, CPM, CPA
  2. Other Measuring Tools
  3. Bidding Strategy on Location
  4. Bidding Strategy on Schedule
  5. Bidding Strategy on Devices
  6. Conversion Tracking Code
  7. Designing Image Ads
  8. Creating Animated Ads
  9. Examples on Animated Ads
  10. Creating Video Ads
  11. YoutubeVideo Promotion
  12. Hi-Jack Competitor's Video Audience
  13. Practical Examples
MODULE 7: Google Analytics and Webmaster Tool
  1. Web Analytics
  2. Integrating with Website
  3. Measurement Metrics
  4. Accounts and Profiles
  5. Analytics Reporting
  6. Sorting, Filter and Time Chart
  7. Audience Segmentation
  8. Traffic and Behaviour Reports
  9. ReMarketingAudiences
  10. Goals and Conversion Reports
  11. Developing Intelligence Report
  12. Google Webmaster Tool
  13. Setting up Tool for SEO
  14. Adding and Managing Assets
  15. Integrating WebMasterTool
  16. Site Map and Site Links
  17. Search Traffic and Links
  18. Google Indexing
  19. Managing Crawl Errors
  20. Managing Security Issues
MODULE 8: Website Planning and Structure
  1. WWW
  2. Domains
  3. Buying a Domain
  4. Website Language & Technology
  5. Core Objective of Website and Flow,FOne Page Website
  6. Strategic Design of Home Page
  7. Strategic Design of Products & Services Page
  8. Strategic Design of Pricing Page
  9. Portfolio, Gallery and Contact Us Page
  10. Call to Action (Real Engagement Happens
  11. Designing Other Pages,M)SEO Overview
  12. Google Analytics Tracking Code
  13. Website Auditing,Designing Wordpress Website
MODULE 9: : Level -1

You Tube and Video Marketing

  1. Video Flow
  2. Google Pages for YouTube Channel
  3. Verify Channel
  4. Webmaster Tool-Adding Asset
  5. Associated Website Linking
  6. Custom Channel URL
  7. Channel ART
  8. Channel Links
  9. Channel Keywords
  10. Branding Watermark
  11. Featured Contents on Channel
  12. Channel Main Trailer
  13. Uploading Videos
  14. Uploading Defaults
  15. Creator Library
  16. Practical Examples
MODULE 9: Lead Generation & Marketing Automation
  1. Marketing Automation Tools
  2. Email Campaigns
  3. Email Autoresponder
  4. SMS Autoresponder
  5. Creating Landing Page
  6. Landing Page CTA
  7. Lead Generation Strategy
  8. Capturing Leads from Sources
  9. Website Widgets
  10. Lead and List Management
  11. CRM Integration
  12. Sales Integration
  13. Products Integration
  14. Business Reporting
  15. Lead Source Link Building
  16. Lead Tracking Features
  17. WebHooksand Connectors
  18. Complete Automation Strategy
MODULE 9: eCommerce and Payment Gateway
  1. eCommerce Business
  2. Planning eCommerce Website
  3. Product Placements
  4. Product Grouping
  5. Promoting eCommerce Website
  6. Remarketing Products
  7. Understanding Coupon System
  8. Appointing Affiliates for Products
  9. Cross/Up/Down Selling
  10. Payment Gateway in India
  11. Application and Documentation
  12. Collecting Online Payment
  13. Web Store using Payment Gateway
  14. Web Fronts using Payment Gateway
  15. Invoice Payments through Emails
  16. SMS Invoice Payments
  17. Integrating Payment Gateway
  18. Payment Links and its Promotion
  19. Affiliates for Payment Links
MODULE 10: Remarketing Strategies-Advance Level
  1. Re-Marketing Flow
  2. Email Re-Marketing Strategy
  3. Segmentation Re-Marketing Strategy
  4. Facebook ReMarketing
  5. Google Adwords ReMarketing
  6. Marketing Machine Bucket Filling
  7. Dynamic Re-Marketing for eCommerce
  8. Pixelingand Tracking Cycle
  9. Video ReMarketing
  10. Custom Audience Re-Marketing,Engagement Re-Marketing
MODULE 11: Google Plus for Business
  1. G+ Pages Ranks Higher
  2. Google Plus Profile
  3. Google Local Business
  4. Google + Company Page
  5. Adding Contact Links
  6. Utilizing +1 Button
  7. Managing Circles
  8. Posting Contents
  9. Google Hangouts
  10. Social Relevance to G+ in Adwords
  11. Sharing G+ Buttons on Website
  12. HashTagsand Mentions
  13. Review and Testimonials
  14. G+ Mobile App
  15. Integration with Website
MODULE 12: Affiliate Marketing & Google AdSense
  1. Understanding Affiliate Marketing
  2. Sources to Make Money Online
  3. Selecting Affiliate Program
  4. Applying for an Affiliate
  5. Building Assets for Affiliate Promotion
  6. Payments and Payouts
  7. CPC, CPA, CPI and other metrics
  8. Getting Most Conversions
  9. Day to Day Work Scheduling
  10. Managing Affiliate Accounts
  11. Blogging
  12. Google AdSense Account Setup
  13. Placing Ads on Website
  14. Placing Ads on Blogs
  15. YouTube Video Monetization
  16. Allowing and Blocking Ads
  17. Performance Metrics
  18. AdSense Administration
Query
Duration

The Advanced programme in digital marketing traning in CTA is stretched over a period of 6 months.After the completion of the course, separate examination is conducted to assess the knowledge of the students and provide them with certification.

Celcom Training Academy